All case studies
SaaS 3x Demo Signups
LedgerLoop
A B2B accounting platform tripled inbound demo signups from organic search in under a year.
DR before
34
DR after
58
Traffic lift
+64%
Timeline
8 months
The challenge
LedgerLoop's category is small and technical. Generic outreach templates fell flat with the accounting and finance publications they needed.
Our approach
We embedded a dedicated strategist with their team, co-authored two data reports, and pitched them as exclusives to CFO-focused publications.
The results
18 high-relevance placements on niche finance sites. Organic demo signups tripled and now account for 42% of pipeline.
"They understand our buyer better than most of our own team. That shows up in every placement."