All case studies
Developer Tools Featured in 12 dev newsletters
Orbital DevTools
Built genuine developer credibility for an observability startup through technical content placements.
DR before
22
DR after
54
Traffic lift
+94%
Timeline
10 months
The challenge
Developers are notoriously skeptical of marketing. Any hint of paid placement would have poisoned the well.
Our approach
We pitched genuinely useful technical write-ups to engineering blogs, newsletters and community sites. Every placement was earned on merit, not spend.
The results
34 developer-audience placements, features in 12 major dev newsletters, and a 94% lift in signups from organic.
"They earned links our own engineers were proud to share on Twitter."